The Reuland Report

Rapid Motor Replacement Solutions: How We Helped a Southern Bridge Company Avoid Costly Downtime

Tue, 03 Mar 2026 00:13:07 GMT

Zero Guesswork. Minimal Downtime.

Last year, one of our customers, a moveable bridge maintenance company in Florida, experienced a critical motor failure and needed an immediate solution to keep operations running. The failing motor had impressively withstood Hurricane Milton in the fall of 2024, but months later it had taken its toll with the motor finally reaching the end of its service life.

With operations at risk, our team quickly stepped in with our motor replacement service to minimize downtime. A combination of moving the motor and putting a new drive into service got them up and running until they were able to receive a full motor. We remained in close contact with the customer, providing remote troubleshooting and hands-on support whenever needed.

In today’s increasingly automated world, personal service is becoming rare. We pride ourselves on being different. This project is a perfect example of our commitment to go above and beyond for our customers, especially during their most critical moments.

If you’re facing motor failure , dealing with delivery delays , or simply need expert help with industrial motor replacement , we’re here to help. Contact us today to learn more about how we can deliver faster solutions and the personal support your business deserves.

Want to discuss your next project?

Visit our Contact page to get in touch.

Built for What’s Next: Inside Our Expanded Motor Manufacturing Facilities

Thu, 15 Jan 2026 23:51:40 GMT

Our customers rely on high-performance electric motors and motion control solutions that operate in the most demanding industrial applications. To meet those expectations we’ve made significant investments across our U.S.-based motor manufacturing facilities.

With expanded operations in California and Michigan , we’ve strengthened our vertically integrated manufacturing network, increased production speed, and enhanced quality control at every stage of the electric motor lifecycle. The result: shorter lead times, higher consistency, and greater flexibility for custom electric motor applications.

Vertically Integrated, Designed Around You

By expanding and modernizing four key production facilities, we now control nearly every step of the electric motor manufacturing process from aluminum castings and CNC machining to stator winding, motor assembly, and performance testing and service . This approach allows us to respond faster, maintain tighter tolerances, and deliver custom electric motors built to your exact specifications.

What this means for you:

Electric motor lead times reduced to 4–6 weeks
Greater quality control and repeatability across motor builds
Faster engineering changes and custom motor builds
Electric motors proudly built in the USA

Innovation Lives in La Verne, California

Headquarters, Motor Manufacturing, and Applications Engineering

La Verne is our U.S. headquarters and the cornerstone of our electric motor manufacturing and applications engineering operations. This facility specializes in advanced motor winding technology, precision motor assembly, and engineering-driven production, supported by a fully upgraded electric motor test laboratory.

Recent investments include:

A new layout optimized for motor winding and assembly efficiency
Conveyor systems that improve manufacturing flow and reduce handling time
A new Spray Tech paint booth and curing oven for consistent motor finishes
A new test lab with a regenerative dynamometer for electric motor testing
Expanded electric motor service and repair capabilities in California

These investments position La Verne to support next-generation electric motor technologies while ensuring every motor meets or exceeds performance expectations before delivery.

Precision Aluminum Castings in City of Industry, California

Strong Foundations for Reliable Motors

Our City of Industry facility operates a complete aluminum green sand foundry dedicated to producing electric motor frames, end bells, and structural motor components. With in-house pattern design, prototyping, and aluminum casting, we ensure durability, consistency, and faster turnaround for motor production.

Key upgrades include:

A high-capacity sand silo with a precision metered feed system supplying up to 20,000 lbs of green sand per hour
A new 120-lb bottom-pour aluminum system for faster, cleaner, and safer casting

These improvements enhance electric motor casting quality while reducing production bottlenecks, keeping your motor builds on schedule. Visit our Reuland Castings website to learn more about our Aluminum Castings services.

CNC Machining Excellence in Brea, California

Speed, Accuracy, and On-Demand Production

Our Brea facility specializes in CNC machining for electric motor components, including shafts, frames, end bells, terminal boxes, and more. With 14 CNC machining centers and full machine shop capabilities, we produce motor components on demand, eliminating delays caused by outside suppliers.

Recent improvements include:

Additional CNC machining centers with planned 5-axis machining expansion
Improved tolerance capabilities that eliminate secondary grinding operations
New programming and process enhancements delivering up to 50% faster cycle times
Expanded staffing and second-shift capacity to increase motor production throughput

For customers, this means faster electric motor builds, tighter tolerances, and greater flexibility when specifications or schedules change.

MANUFACTURING & ENGINEERING STRENGTH IN Howell, Michigan

Motor / Brake Manufacturing and R&D

Howell is the center of our most advanced electric motor, brake, and motion control capabilities. This facility produces motor laminations, stator cores, rotors, complete electric motors, magnetic brakes , and fluid couplings , while also serving as headquarters for product engineering and motor R&D.

Recent investments include:

A new electric motor test lab with a 500 HP dynamometer
Expanded motor winding, assembly, and service operations
New CNC machining and lamination stamping equipment
A dedicated electric motor R&D and prototype development center
Continued growth of our engineering team to accelerate innovation

Together, these upgrades allow us to scale electric motor production while pushing performance boundaries, ensuring your equipment remains competitive for years to come.

READY FOR WHAT'S NEXT

Our expanded facilities go beyond added capacity. They create a faster, more integrated manufacturing network designed around your needs. With advanced capabilities across California and Michigan, we deliver shorter lead times, tighter quality control, and the flexibility to adapt as your requirements evolve.

From concept to final test, every investment we’ve made strengthens our ability to build reliable, American-made motor solutions. So when your next challenge arrives, we’re ready to build what’s next.

Want to discuss your next project?

Visit our Contact page to get in touch.

Reuland at the International WorkBoat Show

Wed, 12 Nov 2025 22:58:26 GMT

Meet Us at Booth #2553

Reuland is thrilled to announce our participation in this year’s International WorkBoat Show in New Orleans from Dec 3rd - Dec 5th ! We invite you to stop by Booth #2553 to explore how Reuland’s cutting-edge electric motor solutions are transforming heavy‑duty maritime and shipboard operations.

Powering the Marine Industry with Innovative Motor Technology

At Reuland, we excel at delivering marine-duty electric drive motors built to withstand the toughest offshore environments:

SHIPYARD GANTRY CRANES

Our crane and hoist motors range from high-torque, high-slip and wound-rotor designs to advanced vector/inverter solutions . We also offer drop-in replacements , enabling modern efficiency without structural modifications to your legacy equipment.

OFFSHORE PLATFORMS & LIFT BOATS

For smooth, level operation in challenging marine conditions, we supply synchronous motors paired with precision gearing. Built for harsh duty, these systems are derived from our extensive ship-lift expertise.

MARINE VENTILATION SYSTEMS

Our custom wound rotor and stator sets drive critical systems like the ventilation motors aboard Sea Wolf Class submarines. Built to thrive in harsh ocean air, every Reuland motor is engineered for lasting reliability and proven endurance.

WINCHES & CAPSTANS

Engineered for full torque at zero RPM, our high-torque, inverter-capable motors withstand the relentless corrosive and wet conditions of maritime environments.

SHIP LIFTS & TRANSFERS

Our heavy-duty synchronous motors ensure synchronized, balanced lifting and transfer operation even after prolonged idle periods. Reliability when it matters most is assured.

Custom-Built, Marine-Compliant Designs

Reuland stands apart thanks to our in-depth understanding of marine-grade requirements:

IEEE‑45
ABS
USCG
IEC 60092

Our marine-duty motors are engineered with sealed constructions, corrosion-resistant materials, and high-grade insulation built to meet IEEE‑45, ABS, USCG, and IEC 60092 specifications. With more than 85+ years of performance history, these motors ensure dependable function across mission-critical environments.

Unmatched Manufacturing & Engineering Capabilities

We offer a holistic engineering-to-delivery approach:

Full In-House Manufacturing: from design and prototyping through production.
Total Customization: No “standard” products. Each motor is tailored exactly to your specs, in any quantity you need.
Proudly made in America: faster delivery, consistent quality, and full compliance with military, infrastructure, and tariff-sensitive standards.

Let's Talk in New Orleans!

Come visit us at Booth #2553 at the International WorkBoat Show . Whether you’re retro-fitting legacy equipment or designing next-gen marine systems, Reuland offers marine‑proven motors that withstand the elements and deliver dependable performance every time.

Visit WorkBoat's website to learn more about the show: www.workboatshow.com

Let’s connect, innovate, and power your next maritime project together!

Reuland is Offering Free Expedited Production on Motors Damaged by the Recent Storms

Tue, 15 Oct 2024 00:50:25 GMT

Effective immediately, Reuland Electric Motor Company will offer free expedited production on replacement motors for those damaged by the recent storms in the southern United States. We are committed to supporting our customers in the affected areas and ensuring their operations can resume as quickly as possible.

Contact us at 1 (888) 964-6411 or sales@reuland.com .

Why Reuland is the Premier Choice for Crane & Hoist Motors

marketing@reuland.com (Reuland Electric) — Tue, 09 Jul 2024 23:52:45 GMT

In the highly competitive crane and hoist market, choosing the right motor manufacturer can make a significant difference in performance, reliability, and overall operational efficiency. At Reuland, we have built a reputation for excellence by delivering superior motor solutions that meet the demanding needs of the crane and hoist industry. In this edition of "The Reuland Report," we highlight what sets Reuland apart from the competition and why our motors are the preferred choice for crane and hoist applications.

Unmatched Quality and Reliability

One of the most critical factors in the crane and hoist industry is the reliability of the equipment. Downtime can lead to significant productivity losses and increased operational costs. Reuland’s motors are renowned for their durability and reliability, ensuring that your operations run smoothly and efficiently.

Robust Construction: Our motors are built with high-quality materials and engineered to withstand the harsh environments and demanding conditions of crane and hoist applications. This robust construction ensures long-term performance and minimal maintenance.
Advanced Engineering: Reuland invests heavily in research and development to incorporate the latest technological advancements into our motor designs. Our motors feature advanced engineering that enhances their reliability and operational efficiency.
Stringent Testing: Every Reuland motor undergoes rigorous testing to ensure it meets the highest standards of quality and performance. This commitment to quality control guarantees that our motors deliver consistent and dependable performance in the field.

Superior Performance and Efficiency

Efficiency and performance are paramount in the crane and hoist market. Reuland’s motors are designed to provide superior performance, ensuring that your lifting operations are safe, smooth, and efficient.

High Torque and Power Density: Our motors are designed to deliver high torque and power density, providing the necessary force to lift heavy loads with ease. This makes them ideal for demanding crane and hoist applications.
Precision Control: Reuland’s motors offer precise control, enabling smooth and accurate movement of loads. This precision is crucial for maintaining safety and efficiency in lifting operations.
Energy Efficiency: Our motors are optimized for energy efficiency, helping reduce operational costs and support sustainability efforts. By consuming less energy, our motors contribute to lower overall operating expenses and a reduced environmental footprint.

Custom Solutions and Flexibility

Every crane and hoist application is unique, and at Reuland, we understand the importance of offering customized solutions that meet specific operational requirements. Our ability to provide tailored motor solutions sets us apart from the competition.

Custom Engineering: Reuland’s team of experienced engineers works closely with customers to develop motors that precisely match their application needs. This custom engineering ensures optimal performance and compatibility with existing systems.
Flexible Configurations: We offer a wide range of motor configurations and options, allowing customers to choose the best solution for their specific application. This flexibility ensures that our motors can be seamlessly integrated into any crane or hoist system.
Responsive Support: At Reuland, customer satisfaction is our top priority. We provide responsive and comprehensive support throughout the entire lifecycle of our motors, from initial consultation and design to installation and ongoing maintenance.

Proven Track Record and Industry Expertise

With over seven decades of experience in the electric motor industry, Reuland has established itself as a trusted partner in the crane and hoist market. Our proven track record and industry expertise make us the preferred choice for customers seeking reliable and high-performance motor solutions.

Industry Leadership: Reuland has been a leader in the electric motor industry for over 70 years, consistently delivering innovative solutions that meet the evolving needs of our customers. Our leadership is reflected in the quality and performance of our motors.
Global Reach: We serve a global market, providing motor solutions to customers around the world. Our extensive network of sales and service centers ensures that customers receive prompt and personalized support, no matter where they are located.
Commitment to Innovation: At Reuland, we are committed to continuous improvement and innovation. We invest in the latest technologies and research to ensure that our motors remain at the forefront of industry advancements.

Conclusion

Choosing Reuland for your crane and hoist motor needs means investing in quality, reliability, and superior performance. Our commitment to excellence, coupled with our ability to provide customized solutions and unparalleled support, sets us apart from the competition. When it comes to crane and hoist applications, Reuland is the premier choice for customers seeking the best in motor technology.

Stay tuned to "The Reuland Report" for more insights and updates on the latest trends and innovations in the electric motor industry. Together, let's continue to elevate the standards of excellence in every market we serve.

View Specs

Visit our product page for Crane and Hoist motors to see details on our product.

Reuland's Drop-In Replacement Motors: Transforming the Elevator, Modernization, and Repair Markets

marketing@reuland.com (Reuland Electric) — Mon, 08 Jul 2024 17:16:42 GMT

Transforming the Elevator, Modernization, and Repair Markets

In the ever-evolving industrial landscape, the demand for reliable, efficient, and easy-to-install motor solutions is higher than ever. At Reuland, we pride ourselves on offering cutting-edge drop-in replacement motors designed to meet the diverse needs of the elevator, modernization, and repair markets, among others. In this edition of "The Reuland Report," we delve into how our drop-in replacement motors are driving efficiency and innovation across these vital sectors.

The Elevator Market

Elevators are critical for the seamless operation of residential, commercial, and industrial buildings. Ensuring their reliability and efficiency is paramount. Reuland's drop-in replacement motors provide a perfect solution for elevator systems:

Seamless Integration: Our motors are designed to fit seamlessly into existing elevator systems, eliminating the need for extensive modifications. This ease of integration minimizes downtime and ensures swift upgrades.
Enhanced Performance: With advanced engineering, Reuland motors deliver superior performance, enhancing the speed, smoothness, and reliability of elevator operations. This results in improved user experience and satisfaction.
Energy Efficiency: Our motors are optimized for energy efficiency, helping building operators reduce operational costs and adhere to stringent energy regulations. This focus on efficiency also supports sustainability initiatives.

Modernization Projects

Modernization is essential for extending the life of existing infrastructure and improving performance. Reuland's drop-in replacement motors are ideal for modernization projects:

Compatibility: Designed to match the specifications of a wide range of legacy systems, our motors ensure compatibility and ease of installation. This compatibility makes them an excellent choice for retrofit projects.
Performance Upgrades: Modernization often aims to enhance system capabilities. Reuland's motors provide significant performance improvements, enabling modern systems to operate more efficiently and effectively.
Sustainable Solutions: Upgrading to Reuland's energy-efficient motors contributes to sustainability goals by reducing energy consumption and lowering the environmental impact of operations.

The Repair Market

The ability to quickly and efficiently replace faulty motors is crucial in the repair market. Reuland's drop-in replacement motors excel in this area:

Rapid Deployment: Time is critical in repair scenarios. Our drop-in motors can be quickly installed, minimizing downtime and restoring systems to full functionality promptly.
Long-Lasting Reliability: Reuland motors are engineered for durability and long-term reliability, reducing the need for frequent repairs and providing lasting performance. This reliability translates to cost savings for operators.
Expert Support: Reuland offers comprehensive support and technical expertise to ensure successful motor replacements. Our team is dedicated to assisting with any challenges, ensuring a smooth and efficient repair process.

Highlights of Reuland's Drop-In Replacement Motors

At Reuland, we offer a variety of drop-in replacement motors tailored to meet the specific needs of our customers. Our drop-in replacement motors feature:

Direct Fit: Designed for direct compatibility with existing systems, reducing the need for modifications.
High Efficiency: Engineered to provide excellent energy efficiency, helping reduce operational costs and support sustainability.
Robust Construction: Built with high-quality materials to ensure durability and long-term reliability.
Custom Solutions: Available in various configurations to match specific application requirements, ensuring optimal performance.

Drop-In Replacement Motors

For more details on our range of drop-in replacement motors, visit Reuland Drop-In Replacement Motors on our website.

Beyond Elevators: Versatility in Applications

While our drop-in replacement motors are a standout solution for the elevator, modernization, and repair markets, their versatility extends to various other applications:

HVAC Systems: Ensuring optimal performance and energy efficiency in heating, ventilation, and air conditioning systems.
Industrial Machinery: Enhancing the reliability and efficiency of various industrial machines and equipment.
Renewable Energy Systems: Supporting sustainable energy solutions by providing reliable and efficient motor technology.

Conclusion

Reuland's drop-in replacement motors are revolutionizing multiple industries by offering high-performance, reliable, and easy-to-install solutions. Our commitment to innovation and quality ensures that our motors meet the highest standards, driving efficiency and sustainability across various sectors.

Stay connected with "The Reuland Report" for more insights and updates on the latest trends and innovations in the electric motor industry. Together, let's continue to elevate the standards of excellence in every market we serve.

The Global Electric Motor Market and Reuland's Role in Its Evolution

marketing@reuland.com (Reuland Electric) — Mon, 08 Jul 2024 16:58:54 GMT

The global electric motor market is undergoing a significant transformation,

driven by advancements in technology and the growing demand for efficient and reliable motor solutions across various industries. From cranes and hoists to elevators and agriculture, electric motors are pivotal to modern industrial applications. In this inaugural post of "The Reuland Report," we delve into the current state of the electric motor market and explore how Reuland is contributing to this dynamic industry.

The Current Landscape

The electric motor market is experiencing robust growth, with a projected compound annual growth rate (CAGR) of 6.7% from 2021 to 2028. This expansion is fueled by several key factors:

Industrial Automation: The increasing automation of manufacturing processes and the widespread use of electric motors in cranes, hoists, and other industrial machinery are propelling market growth. These motors ensure precision, efficiency, and reliability in heavy-duty applications.
Elevator and Escalator Demand: The construction of high-rise buildings and urban infrastructure projects drives the demand for efficient and reliable elevator systems. Electric motors are at the heart of these systems, ensuring smooth and safe vertical transportation.
Agricultural Mechanization: The agricultural sector is increasingly adopting electric motor-driven equipment for various applications, including irrigation systems, conveyors, and processing machinery. These motors help enhance productivity and operational efficiency.
Energy Efficiency Regulations: Governments and regulatory bodies are imposing energy efficiency standards on industrial equipment. Electric motors that comply with these standards are in high demand, as they help industries reduce energy consumption and operational costs.

Reuland's Contribution

Reuland has been at the forefront of the electric motor industry, providing innovative and reliable solutions for over seven decades. Our commitment to quality, performance, and customer satisfaction has established us as a trusted partner in this ever-evolving market. Here’s how Reuland is making a difference:

Cutting-Edge Technology: At Reuland, we invest heavily in research and development to bring the latest technological advancements to our products. Our motors are designed to deliver superior performance, efficiency, and durability, meeting the diverse needs of our clients.
Industry-Specific Solutions: We understand that different industries have unique requirements. Reuland offers specialized motor solutions for cranes, hoists, elevators, and agricultural equipment, ensuring optimal performance and reliability.
Energy Efficiency: Our motors are engineered to meet and exceed energy efficiency standards, helping industries reduce their carbon footprint and operational costs. This commitment to sustainability aligns with global efforts to promote eco-friendly industrial practices.
Customized Solutions: Every industry has unique requirements, and we pride ourselves on offering tailored solutions that address specific challenges. Our team of experts collaborates closely with clients to develop motors that precisely match their applications.
Global Reach, Local Support: While Reuland serves a global market, we understand the value of local support. Our extensive network of sales and service centers ensures that customers receive prompt and personalized assistance, no matter where they are located.

Looking Ahead

The future of the electric motor market is bright, with continuous advancements and increasing applications across various sectors. As we embark on this journey through "The Reuland Report," we aim to keep you informed about the latest trends, innovations, and insights in the industry. Together, let's explore how Reuland and the broader electric motor market are shaping a sustainable and efficient future.

Thank you for joining us on this exciting journey. Stay tuned for more updates and in-depth analyses in the upcoming editions of "The Reuland Report."

Press Release

marketing@reuland.com (Reuland Electric) — Wed, 16 Aug 2023 23:12:54 GMT

OnCore Motor Group, led by CEO Grant Bibby acquires Reuland Electric Co., a leading manufacturer of electric motors.

[City Of Industry, CA, AUG 16th 2023] - OnCore is excited to announce the successful acquisition of Reuland Electric, a world-renowned electric motor manufacturer and technology leader. Reuland’s exceptional capabilities and 85 years of experience form the foundation that will provide the best products to a world which relies ever more on electric motor solutions.

Reuland manufactures electric motors for a wide range of applications and markets including movable bridges, cranes, elevators, military, shipboard, infrastructure and industrial. The company serves thousands of repeat customers and enjoys a long-standing reputation for quality and durability. Reuland is known for producing some of the longest lasting motors in the industry. Reuland products and components are manufactured in the USA in two facilities in California and Michigan. The company's commitment to craftsmanship and superior quality aligns perfectly with OnCore's mission and vision for the future. With additional resources, and new investments in technology and factory modernization, Reuland will continue to make history, 85 years’ worth and counting.

ClearStone International provided comprehensive due diligence services for OnCore, including securing all necessary capital to fund the acquisition.

Grant Bibby expressed his excitement about the acquisition, stating, "Reuland is an incredible company. They engineer and produce over 50 different product lines of electric motors, each one with unique performance and characteristics proven to handle the world’s most difficult applications. Basically, Reuland does what others cannot do. We are so thrilled for the opportunity to take Reuland even further. Keep an eye on Reuland and stay tuned."